Otaku, une marque française

Howdy Y'all!

My name is Lt. Mowgli, a friend of the La Tenoli. She has given me the privilege of guest posting on her blog. I am also a Japanophile, age 21, live in the Washington DC area, and have a background in the Japanese, French and Spanish Language.

This is my first blog post so I hope you enjoy this entry and others to come.

Let's get started shall we?

Bonjour tout le monde! Comment allez-vous?

Today's topic is Otaku, a French clothing brand, une marque française (discovered via MaterialKillers)

みんな、聞いてください！Tout le monde, écoute s'il vous plaît

日本に「おたく」or "Otaku"があまりよくない言葉ですよ。The word "Otaku" refers to people who are obsessed with anime, manga, video games or all three. While the term is basically used to call someone a "fan" of particular interest or hobby, it generally has a very negative connotation, which many Japanese people would not like to be associated with and may even be insulted by.

The name "Otaku" alone is quite striking for brand when knowing this background information. Despite any negative associations with the word, Otaku has released fresh fashions targeted toward video gamers.

Otaku was featured at Japan Expo last month, in July. Similar to how Otakon of Baltimore, MD is a a large anime convention, Japan Expo is an annual Japanese pop culture convention in Paris, France that started in 1999.

Check out the video of the Expo below!

JAPAN EXPO 2010 : visite du stand OTAKU T-shirts
Uploaded by bertrand_amar. - Click for more console and PC gaming videos.

Their 2010 fall and winter collection is now available at several retailers so swipe your t-shirts asap! (check out the designs on their blog!)
Although their website has not yet launched, you can subscribe for when it does and in the meantime follow them on twitter.

Till next time!

Lt. Mowgli